Custom AI tools for your customer service.
What big vendors charge Rs. 1 lakh a month for, built around your brand at a one-time cost. By a D2C founder who runs these operations every day.
Two ways to put AI to work in your brand.
AI training and consulting
Hands-on sessions for founders and teams. Where AI actually saves time in a D2C business, which tools to use, and how to build habits that stick after the workshop ends.
- Founder 1:1s
- Team workshops
- AI workflow audits
Custom AI tools
Software shaped around how your brand really runs. Some on a simple subscription, others built once and handed over completely, code and all, so your team can keep iterating on its own.
- One-time builds
- Full code handover
- Subscription options
Five tools. Zero monthly vendor bills.
Each one started as a real problem inside a working D2C brand, not a feature list.
One inbox for WhatsApp and email, with AI that drafts the reply.
Layered on top of your existing WhatsApp Business API and email. Every conversation arrives with the order already attached.
- AI-drafted replies you approve in one tap
- Order, tracking and history beside every chat
- Your team, your tone, your rules
See exactly which ad made the sale.
Every Meta journey, end to end. What was seen, what was clicked, what converted, and where the money actually went.
- Spend, revenue and ROAS by ad, not just by campaign
- Full customer journeys from first view to purchase
- Numbers you can trust when Ads Manager disagrees
Bring customers back, automatically.
Timed, segmented WhatsApp and email journeys built on your own order data. Set the flow once and let it work every day.
- Post-purchase, win-back and restock flows
- Segments from real order behaviour
- See repeat rate move week by week
Repeat purchase rate
Know what to reorder before it runs out.
Stock, sell-through and refills in one view. The tool tells you what is moving, what is stuck, and when to place the next order.
- Days-of-cover for every SKU
- Reorder alerts before launch-day stockouts
- Dead stock flagged early
| Product | Stock | Sell-through | Status |
|---|---|---|---|
Linen co-ord set | 41 / week | 5 days left | |
Classic white shirt | 33 / week | Reorder | |
Tailored trousers | 18 / week | Healthy | |
Structured tote | 22 / week | Reorder | |
Silk scarf | 2 / week | Slow mover |
Attendance to salary slip, without the spreadsheet.
Attendance, leave, overtime and payroll, set up around your team's actual rules instead of a generic HR template.
- Attendance and leave in one calendar
- Overtime calculated to your policy
- Payroll ready in a click at month end
Screens shown with sample data.
Stuck on a workflow no tool fits?
That is exactly the brief we like. Tell me what is slowing your brand down.
Tell me about it →Small brands should not pay enterprise prices.
The usual vendor
- Standard plans built for everyone, so not really for D2C
- Custom work starts at Rs. 1 lakh a month
- You rent it forever and never own it
- Built by people who have never shipped an order
Vibe with Jaini
- Built around how your brand actually works
- Full handover option: all files, all code, yours to build on
- Your team keeps iterating without waiting on a vendor
- Built by a founder who runs these operations every day
You are not hiring a tech person. You are working with a founder who has lived your problems.
I am Jaini, founder of Jaey, a power dressing brand for women. I am not a developer. I am a D2C founder who got tired of paying for tools that did not fit, and started building the ones we needed.
Every tool here was shaped by the ground realities of running a brand: the customer who messages at midnight, the ad spend you cannot trace, the stock that runs out on launch day.
What I bring is how I think: process first, in depth, and obsessive about flow. The result is software your team actually enjoys using.
Be first in line.
Early founders get first access to the tools and the first training cohort. Write to me directly.